"When people bite into an heirloom, they're tasting tradition, the wisdom of the farmer, the season, and the particulars of the place where the fruit was grown."
    - Janet Brown


HEIRLOOM TOMATO Season ending soon!
The heirloom tomato season is slowly coming to an end. Right now we have a limited supply to bring to the market. Arrive early to ensure you get your tomatoes!

10 Things You Can Do with Tomatoes
By Women’s Health Magazine
Click Here for link








Torrance farmers market: Thys Ranch Cocktail grapefruit
Often it's difficult even for professionals to tell whether a stand really grows the produce it sells, but Elser's Country Farm, which specializes in heirloom vegetables, is obviously the real deal: Everything comes from the Elser family's backyard in Yucaipa, and in winter, when production slows down, they sell at Torrance only every other week (they'll next show up Jan. 30). read more...






Tomatoes -- the fruit of a Yucaipa family's labor -- comes in literally dozens of varieties
Seven years ago, looking to make some extra money to pay their daughters' college tuition bills, Darrell and Maria Elser planted three varieties of heirloom tomatoes in their Yucaipa yard.

Today -- through purposeful and accidental cross-breeding, hours of online searches, travel to tomato festivals and a desire to educate people about the distinct history and flavor of each heirloom variety -- the Elsers sell 52 types at farmers markets throughout Southern California. read more...




Market Watch: Tomato growing with passion
Windshield doctor and heirloom tomato grower." It sounds like one of those joke advertisements, but Darrell Elser juggles these two vocations with aplomb.

He certainly provides the greatest diversity of tomatoes at Southern California farmers markets: more than 50 varieties, most of them heirlooms, lovingly grown on half an acre of his yard in Yucaipa, east of Redlands. Other than the fact that you have to pay for the fruit, visiting his stand is like having your own backyard tomato garden. read more...



Customers enjoying Elser's tomatoes...

Farmers Markets Attending:
Big Bear
Hollywood
Redlands
Torrance

 
Top 5 Selling Tomatoes:
1. Stripe German
2. Brown Derby
3. Amana Orange
4. Zebras
5. Mixed Cherry Tomatoes




 
Tomato TLC
• Store tomatoes at room temperature out of direct sunlight. Refrigerating them ruins their flavor.

• Ripen a tomato by putting it in a paper bag with an apple or banana (the fruits emit a gas that hastens ripening).

• Eat tomatoes with fatty foods, like avocados, to enhance nutrient absorption.